The Health Product Market During A Recession - 3 Strategies For Optimism As Well As Product Positioning

With all the overall economy hurtling downward, it is not much of a question of if the overall economy is going to affect your business - but to what extent. However, if you are selling health products, you've got some reasons to be optimistic. In truth, the health product industry has a the historical past of remaining strong despite dips in the economic system. And the reasons behind this particular staying power bodes well for overall health products today.

A recently available survey conducted by Nutrition Business Journal and Avero Research discovered that ninety eight % of American households spend at least a percentage of the budgets of theirs on foods which are healthy. And much better yet, protein powder on average customers reported spending fifty one % of the household food budget of theirs on foods which are healthy.
These days granted, this particular survey was conducted in May 2008, prior to the real monetary travails began, however when you look deeper into consumer thinking, you will find three important reasons to feel better about your wellbeing business' prospects with the next several months.

Furthermore, these 3 reasons deliver great ways to position your products for the altered buyer mindset:

Optimism Reason #1

Optimism Reason #1
Folks notice health like a good investment: This election showed more than ever that men and women are hurting financially as a direct result of health problems. And as the Avero poll above shows, individuals are utilizing health, specifically preventative health, as a criteria for where to put the dollars of theirs.

People see health like a good investment:
All the more telling, individuals see better health as an asset in the careers of theirs. As Cara Morrison discovered in her comprehensive report for Packaged Facts, Sport Nutritionals for Active Lifestyles in the US, sports nutrition products are not just used by people for sports performance improvement but increasingly for much better functionality outside of the workout room. The advantages of increased energy, greater acuity and even better physical look resonate with users searching for to perform better at the workplace.
In addition, on the company side, corporations are rewarding employees for a healthy body as well as investing in individual trainers and gyms to help them accomplish it - since they understand exactly how a great deal of this pays off.

Positioning Tip #1

Optimism Reason #2

People latch onto health as something they're able to control:

Positioning Tip #2

Optimism Reason #3

Health care things can be smart and satisfying indulgences:

Positioning Tip #3

For more ideas on how to strategically market the health products of yours during a recession,