The Health Product Market During A Recession - 3 Methods For Optimism As Well As Product Positioning

With the economic system hurtling downward, it is not much of a question of if the economy is going to affect the business of yours - but to what degree. However, if you are selling health products, you have got some reasons to be hopeful. In reality, the product market has got a the historical past of remaining strong despite dips in the economic system. Plus the reasons behind this staying power bodes well for health products now.

A recently available survey conducted by Nutrition Business Journal and Avero Research found that ninety eight % of American households pay out at least a percentage of their budgets on healthy foods. And better yet, on average consumers reported spending fifty one % of their household food budget on foods that are healthy.
These days granted, this survey was carried out in May 2008, before the true monetary travails began, but when you appear deeper into consumer thinking, you'll get three important reasons to feel better about your health business' prospects over the next few months.

Moreover, protein powder (learn the facts here now) these three reasons provide efficient ways to position your products for the altered customer mindset:

Optimism Reason #1

Optimism Reason #1
Folks discover health like a wise investment: This election showed greater than ever that folks are hurting economically as an immediate result of health problems. And as the Avero poll above shows, people are utilizing health, specifically preventative health, as a criteria for where to place the dollars of theirs.

People see health as a good investment:
A lot more telling, folks see better health as an investment in the professions of theirs. As Cara Morrison reported in her comprehensive report for Packaged Facts, Sport Nutritionals for Active Lifestyles in the US, sports nutrition items are not only used by people for sports performance improvement but progressively for much better functionality beyond the gym. The advantages of increased energy, greater acuity and also better physical look resonate with users looking for to do better at the office.
And on the company side, corporations are rewarding employees for health that is good and investing in personal trainers as well as gyms to help them attain it - as they know just how a great deal of this pays off.

Positioning Tip #1

Optimism Reason #2

Individuals latch onto health as something they can control:

Positioning Tip #2

Optimism Reason #3

Health care items can be satisfying and smart indulgences:

Positioning Tip #3

For even more ideas on how to strategically promote your well being treatments during a recession,