How To Use Humor Successfully In Your Business Communications
Tip: Look for some low-cost ways you can enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up.
You'll not only have a grateful customer, but also build trust and goodwill. Your customer will think of you as someone to depend on, and come back to you when they need advice.
Don't abandon advertising that's working - but keep trying to improve it. And regularly test new things to see how they work for you. If you never make any changes in your advertising, your sales will eventually decline.
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